ABOUT THIS PROJECT
FEATURED:
Targeted Digital/Social Media Campaign | IR/Snapchat Story Ads, Instant Experience, Carousels, Videos | Social Media Contest | Landing Page
After Hurricane Michael ravaged the Florida panhandle in 2018, the marketing initiative behind Panama City Beach's comeback focused on redirecting the conversation to their storied past and swift recovery using a social media strategy centered on personalized experiences. The campaign led to an increase in the destination's cash flow by 3% YOY despite the projected downturn.
AWARDS
2019 National Flagler Award | Bronze | Social Media Marketing