ABOUT THIS PROJECT
FEATURED:
Dual 360° Experience
Website | Interactive 360° Experiences | Augmented Reality | Interactive Quiz | Video Interviews with People Living with HIV
SO MUCH ABOUT HIV HAS CHANGED.
EXCEPT FOR HIV STIGMA.
8 in 10 people with HIV experience stigma each year, keeping them from seeking treatment. It’s one of the final barriers to ending the HIV epidemic. How could we open people’s eyes to stigma?
Introducing how it’s Viewed. The first use of dual, immersive 360° realities. To let us all experience HIV stigma firsthand. And most importantly, a world without it.
Based on the real stories from the community, the site helped build empathy, while showing how much life with HIV has changed. The campaign includes AR posters in hard-hit areas, bringing real people’s stories to life. And an online quiz quickly shows how even very enlightened people have a lot to learn.
Experience it yourself.