ABOUT THIS PROJECT
FEATURED:
Latinx Targeted Campaign | Holiday Campaign | Print | TV | Social Media | Pre-roll
This year, we surprised many Little Debbie fans by connecting the dots — the brand’s highly anticipated, widely coveted Christmas cakes can be enjoyed year-round. Our "Dressed for Christmas" video enticed fans of the winter snack line to look beyond the holidays and generated 100% positive sentiment in social, surpassing Little Debbie's video completion rates. From authentic, multi-cultural campaigns to hand-crafted, stop-motion animation, the content reflects Little Debbie’s 60-year commitment to family values and homegrown traditions.
AWARDS
2020 The Addy Awards | Social Media Campaign | Silver