ABOUT THIS PROJECT
Photoshoot | Microsite | High Impact Units | Rich Media | Standard Display
The idea for this holiday digital campaign was simple: connect in more ways than ever before. To evoke the magic of the season, our photoshoot included vignettes of different traditions featured throughout the microsite, bringing new meaning to Verizon Holidays.
Keeping our discerning target audience in mind, we increased product credibility by incorporating social media influencer reviews both on the microsite and rich media units. This campaign, complete with multi-platform rich media units and content integrated in shoppable apps, raised 30% YOY sales through the microsite.