TaxSlayer
Campaign

Client:

SIMPLE PRICING. NO SURPRISES.

SCROLL

BRANDING | INTEGRATED CAMPAIGN

0

ABOUT THIS PROJECT

FEATURED:
BRANDING, BROADCAST, DISPLAY BANNERS, SOCIAL VIDEOS, WEBSITE

Positioning TaxSlayer as a straightforward brand led to an idea of Leigh, a friendly spokesperson who prevents unfortunate surprises from occurring to everyone around her. So do the hidden fees with tax preparation — the simple pricing of TaxSlayer prevents the user from unexpected surprises that often occur within the category. Integrated campaign included visual rebrand, TV spots, display, social videos, and website redesign.

Date

01/01/1970

Category

TAXSLAYER

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