ABOUT THIS PROJECT
Public Website | Photoshoot | Video
Bernzomatic wanted to pique the interest of DIYers, professionals, outdoor enthusiasts, and culinary artists. To engage each audience, the brand had to re-engineer its digital presence and approach.
We created a website experience anchored in the insight that when people are inspired, they take action. From the moment visitors land on Bernzomatic’s homepage, they are invited to imagine, discover and create through an array of fire-based projects paired with Bernzomatic products. A simple click allows users to move through step-by-step instructions, view product-in-use imagery, and discover which products and accessories are ideal for specific projects.
The result is an agile, inventive, and engaging digital experience which moves consumers from awareness to purchase, all through the lens of inspiration.