All we see is you

Client:

BB&T DIGITAL REBRAND

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BB&T Digital Campaign

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ABOUT THIS PROJECT

FEATURED:
Digital Campaign | Digital Videos | Social Cinemagraphs, Mosaic, Animations | Mobile High Impact Unit | Native Ads | Augmented Reality Experience

BB&T challenged us to support their new rebrand campaign with unconventional ideas in digital and social. The new positioning of the brand centers the attention entirely on the consumer. The idea we proposed to introduce the new consumer-facing tagline ALL WE SEE IS YOU was simple — use a visual device that places the focus on the consumer and demonstrates how that person becomes a center of the brand’s undivided attention.

With thousands of associates across the country, BB&T also wanted to introduce the new positioning internally in an impactful way by making the experience memorable. We came up with an Augmented Reality poster that showed the extent of the new positioning starting from the galaxy and leading all the way to the actual user turning into a selfie mode on their personal device.

Date

01/01/2018

Category

BB&T

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